Big Ideas with Real Impact. And what a team!

Gospooky NL collaborating with Snap collaborating with Verizon collaborating with New York Hall of Science !

And we launched a unique citywide augmented reality experience in all of New York. To teach young people.

“First-of-its-kind “Science City Explorers” AR Campaign reveals science and technology behind NYC’s infrastructure, ranging from fire hydrants to stop signs.” Yes, you can click it.

This new educational AR Experience uses machine learning to recognize common
objects from New York City’s infrastructure. By unlocking the Lens and pointing the
Snapchat camera at selected water, electricity and transportation infrastructure across
the city, Science City Explorers reveal the behind-the-scenes technology powering NYC. For instance, Snapchatters can scan a stop sign; the Science City Explorers Lens
will recognize the object using machine learning and reveal a hidden science
component that powers it – in this case, the reflective sheeting that increases visibility
and luminosity at night.

Yes, I made this!