My Story

I’ve spent the past years leading Design output in Amsterdam’s agency environment, hiring designers, setting quality standards, and advising high end brands on their visuals. I have both tech and managerial experience that I always bring to the table.

With about a decade of experience in art direction, leadership, and working on award-winning projects in the design and creative side, I also bring in-depth architecture and 3D animation experience that I combine to create something unique.

I *think* design, and design thinking forms the basis of my work.

I also have experience pitching to high end clients, and even public bodies like municipalities. I have worked with clients such as Adidas, Heineken, Dior, JBL and more. I have deep hands-on industry experience. I’ve worked closely with high end clients, traditional 3D design, illustration and the ever new AI tech, and I understand what is required today to operate as a designer, using the new tools at my disposal to have the output which was only possible from a whole creative team before the new tech advancements.

I work clean, I work fast, and I keep a flexible mindset.

Check out the New York Science Hall project
Colorful abstract artwork with diagonal brush strokes in shades of red, orange, yellow, blue, purple, and black.

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A person riding a dolphin-shaped boat in the ocean during sunset or sunrise, with the large moon visible in the sky.
A stylized graphic of a human hand pointing with a finger, with a spiral pattern emanating from the finger and swirling into a large, vortex-like swirl in red, black, and white colors.
Close-up of a decorative item resembling a clown face with a red and white color scheme, black details, and a black top hat.
Silhouette of a person surrounded by colorful, flowing light trails in a dark setting.

Who is this guy?

My journey from architecture to advanced 3D pipelines and Art Direction has shaped my eye for space, storytelling, and scale.

I am Adrian Ratiu, Interior Designer and Digital Art Director and Former Design Lead at GoSpooky.

I built and led a multidisciplinary design team (7+ reports), pushing bold ideas into reality for global brands. Owned creative quality, hiring, capacity planning, and client relationships. All that while also staying hands on in 3D tech work.

With a background in architecture that sharpens my eye for form, light and space, I have learned how to create truly stunning visuals that tell a story.
My tech background spans across tools such as Blender, Davinci Resolve, Unreal, Unity, ZBrush, Substance, coupled with expertise in Art Direction, Storytelling and Identity.

Along the way, my work has earned multiple Webbys, Lovie Awards, and Best AR at the Best Social Awards, and still more to be announced, in my recent work as a freelancer.

Today, I partner with agencies and brands to create immersive, high performing visuals that inspire, connect, and sometimes even train people for real world impact.

Let’s have a chat.

Illustration of a black and white humanoid figure wearing a bow tie, standing in front of a tree with snow-covered branches in a snowy setting.

Can’t wait?

Write it here.