My journey from architecture to advanced 3D pipelines and Art Direction has shaped my eye for space, storytelling, and scale.

I am Adrian Ratiu, Senior Art Director and Former Design Lead at GoSpooky.

I built and led a multidisciplinary design team (7+ reports), pushing bold ideas into reality for global brands. Owned creative quality, hiring, capacity planning, and client relationships. All that while also staying hands on in 3D tech work.

With a background in architecture that sharpens my eye for form, light and space, I have learned how to create truly stunning visuals that tell a story.
My tech background spans across tools such as Blender, Davinci Resolve, Unreal, Unity, ZBrush, Substance, coupled with expertise in Art Direction, Storytelling and Identity.

Along the way, my work has earned multiple Webbys, Lovie Awards, and Best AR at the Best Social Awards, and still more to be announced, in my recent work as a freelancer.

Today, I partner with agencies and brands to create immersive, high performing visuals that inspire, connect, and sometimes even train people for real world impact.

Let’s have a chat.