(water!)
Can I have a “Drink More” water? A minimal self-made campaign designed to make hydration impossible to ignore.
Drink These Flavours
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Drink More Water
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Drink More Orange
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Drink More Watermelon
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Drink More Lemon
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Drink More Cherry
Imagining a full-on 360 awareness campaign.
Every OOH placed with intention, to fill the city with vibrant colour and remind passers by to hydrate.
01
Intentional
Visual Cues in Daily Environments. Outdoors presence in Key Spots around the city.
02
The product becomes the core media. Socials adapt the “Drink More” movement.
03
Hydration Incentive.
Empty Bottles can be switched for new water bottles during city events
More Orange!
A subtle hint of orange designed to support better hydration habits. Familiar enough to enjoy, light enough to keep drinking.
More Cherry!
A soft cherry flavour that removes the friction from drinking water.
Made to turn a simple choice into a daily habit.
More Melon!
A subtle melon note designed to support better hydration habits.
Light, refreshing, and never too much.
More Lemon!
A soft lemon flavour that removes the friction from drinking water. Fresh and gently crisp, it brings just enough brightness to keep you coming back throughout the day.
Wanna see work in progress shots?
Look below
Drink More WATER
Since this is a self initiated project, as an Art Director, I developed both the concept and visuals. From the initial idea to the final designs, the focus was on creating a clear, engaging system that turns a simple message into something people actually act on.
Do you want to organize it in your city? Let me know.
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Sticker Design in 3D
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3D Visualization of Stickers
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The main brand visual realized in 3D
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Initial experimentation on Fruit Visuals
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Initial Design Experimentation
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Initial Visual Language Experimentation
Evolution of the brand design and logo over time
