Listen Up
The videos below were made for this song. Now to protect your precious ears from a surprise blast, I’ve chosen to keep it separate. Enjoy it.
Art Direction for Dior.
Three CGI videos, one concept.
I directed Dior’s campaign #dareingris from the design perspective.
The subtlety of working with the well grounded identity of Dior needs not only a keen eye for detail, but deep research into the core of the client’s identity in itself.
I also went hands-on with this project, and I had my tech nerd gloves on. I worked directly on models, animations, materials, lighting, rendering the final animation shots and overviewing the final cut.
Part I
Earth
A flower bloom reveals the subtlety and finesse of the Dior perfume.
Part II
Water
Out of the water, an organic shape emerges to reveal the client’s product.
Part III
Air
With a clear direction, a giant piece of silk is carried by the wind, to reveal the product.
