Dune II - Ride
If you’ve ever seen Dune, you surely wondered what it would feel like to ride one of those scary sandworms. Well, we made it happen in AR. And we made it fun and interactive.
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"AR's role in brand storytelling has reached new heights."
— Marketing Dive
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"A groundbreaking example of blending entertainment and technology."
— ADWEEK
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"An unforgettable, immersive experience that sets a new standard for AR."
— Real Axe
Take a peek…
For such a technical wonder, we had to make a video to showcase all the background work that makes something like this possible.
Dance (like nobody’s watching).
Using complex rig systems, I managed to create a whole array of natural animations for the copy of the fremen stilsuit built in 3D.
The suit also has another set of animations, such as wind flutter, to make it truly feel like you are transported into the world of Dune.